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Directeur de création en branding, packaging, communication visuelle. 20 and d'experience dans les agences à Paris, Londres, New York, Hong Kong, Tokyo.
code VP-24-201002-513 on directeurs-de-creation.enligne-fr.com en France

Corporate branding, product branding and packaging Creative Director with extensive international experience at six of the worlds leading agencies: Pentagram London, Design Solution London & Paris, Interbrand New York, Desgrippes Gobé Hong Kong & Tokyo, Dragon Rouge Paris. I have successfully built and led creative teams on award winning, strategic assignments for blue-chip clients in most of the world’s major markets. Strong client facing and team mentoring skills. Proven professional track record.

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COULAURES
24420 Fr

Expertise :

In the following industries:
Design, branding, packaging, communication, strategy, innovation.

Fields of practice:
Directeur de Création, Directeur Artistique, Experience direction equipes internationale

Management teams your interventions may concern:
Direction artistique Direction Internationale

Types of interventions:
Consultant, directeur de création.

Training courses attended:

Education:
BA Hons 1st class Graphic Design
London College of Communication UK


Others

Led training courses:
Réervoir Créatif, formation pour professionals du design. Professeur de Communication Visuelle, Ecole Bleue, Strate Collège, ECV, Intui-Lab, Parsons New York Paris campus.

Computer skills:
Mac et PC
Microsoft, Word, PPT, Excel etc.


Languages:

Some references:
Coca-Cola, Nestlé, P&G, Danone, Pernod Ricard, Carrefour, Foie Gras Godard, Oliver Grant, Kraft, PomPom, Lucibel.

Presentation sheet cretaed / updated on: 2010-02-02 14:16:04

Presentation

Professional experience
8.2006-present Vision 360° Creative Director - Consultant Paris, France Professor Visual Communications

Branding and design Creative Director/consultant to leading Paris agencies: Dragon Rouge, Nouvel Oeuvre, Brand Associates etc. specialising on FMCG, food & beverage, cultural & destination branding. Responsible for leading international accounts in Asia, USA, Saudi Arabia, Hungary, Portugal. Clients include: Nestlé Waters, Kraft Foods, Maxwell House, Lucibel, Compal, l’Usine Western Bakeries.
Masters professor ‘Visual Communications - Branding’. Intuit-Lab Ecole de Communication Visuelle, Paris.
Professor Visual Communications, Strate College, Issy-les-Moulineaux & Ecole Bleue, Paris.


8.2004-8.2006 d/g* Desgrippes Gobé Group Regional Creative Director Asia-Pacific Tokyo, Japan
Regional Creative Director Asia-Pacific d/g* Tokyo, responsible for creative teams in Tokyo and Hong Kong, working on strategy, corporate and product branding, packaging and design projects throughout Asia.

Responsibilities include: creative direction of Tokyo and Hong Kong teams, overseeing multiple projects in six different Asian markets, new business initiatives, recruiting and building creative team, mentoring and liaison between Paris and Asia offices. Responsible for $4.3 million fee turnover 05-06.
Clients include: CJ CGV Multiplex Cinemas KR, Coca-Cola China, Coca-Cola BonActive HK, Danone Jacob's Malaysia, Danone Splash of Fruit CN, Dongwon KR, Lipton CN, Pernod Ricard Martell CN, Univera KR/USA, Uni President CN/TW, Lotte Credit Card KR, Philip Morris JP, P&G JP.
9.2001-7.2004 Vision 360° Creative director and partner. Paris & New York.

Vision 360° is a global branding and design consultancy. We work with clients to develop brand positioning and design strategies across all platforms of corporate communications, corporate branding and identity, product branding, packaging and retail environments.
8.2000-8.2001 Interbrand Corporation Creative director.
New York, USA.

Creative director of brand and identity design at Interbrand New York.

Major clients include JPMorganChase: brand migration following merger to create the world’s largest financial institution, Alcan: creation of a new brand strategy following the Alcan-Algroup merger, MetalSite: development of a new brand identity for the e-business metal markets leader, BMW Financial Services, Hallmark, First USA, Coca-Cola Wines and Spirits/Stolichnaya Vodka.

Responsible for the creative direction of the New York office’s corporate identity and brand design team, comprising fifteen designers, senior designers and design directors structured in three teams.
Turnover 2000 $25 million, corporate identity/branding $11 million.



1992-2000 V Design International Creative director and principal.
Paris, France.

Principal, V Design International, a Franco-British design and visual communications consultancy with experience of the United Kingdom and European markets. Areas of activity include corporate and brand identity, print: brochures, catalogues and collateral material, packaging, signage and retail design.

Clients include: Carrefour: supermarkets, Crédit Agricole: banking, Godard: foie gras and gastronomy, Le Tanneur: leather goods, Moulinex: consumer goods, Oliver Grant: prêt à porter, Royal Geographical Society, Soco: luxury goods, Tanneries Roux: luxury goods, Thorntons: chocolates.

Annual turnover 1 million francs.

1989-1992 Design Solution/Total Design Solution Creative director, Paris office.
Paris, France.

Jointly responsible, with the managing director, for the development of the Paris office of Design Solution, London and the subsequent joint venture with Total Design, Amsterdam, Holland.

Responsible for the recruiting and creative direction of five designers, for all creative and project management activities from concept and presentation through to final production. Special responsibility of reporting between the Paris and London offices and liaison between the Graphics and Interior design teams.

Turnover 1990 5.5 million francs.

1983-1986 Sutherland Hawes Design Ltd Creative director.
London, Great Britain.

Responsible for the building and creative direction of a team of four designers.

1979-1982 Pentagram Design Ltd Senior designer.
London, Great Britain.

1978 Internship Minale Tattersfield & Partners Graphic designer.
London, Great Britain.

1976 Internship Fitch & Company Assistant designer.
London, Great Britain.

Qualifications

1976-1979 Accepted by the Royal College of Art for the Master of Arts degree in Graphic Design.
London College of Printing & Graphic Arts, London, Great Britain. (Now London College of Communication)
BA degree in Graphic Design with 1st class honors.

1970-1975 Bedales School, Hampshire, Great Britain.
3 A level examination passes, 6 O level examination passes


Publications, awards and conferences

2010 Editorial team at ‘Brand New’ - international correspondent on branding design from France.
2009 Gold Award in 2009 Pentawards for Lucibel ecological light bulb packaging design.
11.2005 Guest speaker Radio France International, 'La Francophonie'. ‘Japon: Le français… c’est bon pour la santé !’ Branding, French names and the Japanese market. Broadcast 11.2005
11.2002 Conference speaker ‘Communication d’entreprise, design, branding - la valeur ajoutée!’ Professional Services Forum 2002, Conseil Général de la Dordogne/Chambre de Commerce et d’Industrie.

Projects published in numerous annuals, awards and reviews including Graphis Packaging, Graphis Letterheads, Graphis Design, Design and Art Directors Association annuals, Design: Between business and art - Korea 2005, Branding Design 2 Annual - Japan 2006.
2007 ‘Designers on Design: the Emotional Brand Experience’ published by Rockport Inc. featuring Asia-Pacific design projects led by PV.
Professional membership: D&AD UK, AIGA USA, RSIAD UK.
Lecturing
2008-present Professor Strate College Designers, Issy-les-Moulineaux, 92130, Paris. Creative direction, branding and packaging design, 4th year course taught in English.

2006-2007 Professor Intuit-Lab Ecole de Communications Visuelle, Paris.
Masters Program, 5 th year Visual Communications - Branding.
Creative direction, strategy, branding and agency practice taught in English/French.
2002-present Professor L’école Bleue, Paris. School of Design. Responsible for the Visual Communications and Graphic Design course. Course taught in English to 1st – 4th year students.
2006-2007 Visiting professor ECV Ecole de Communication Visuelle, Bordeaux and Aix en Provence.
Personal

Nationality British. DOB 09-07-58, London Great Britain.
Married.
Bilingual English and French.
Other interests

Travel and trekking in over 80 countries. Member World’s Most Traveled People Club, ranked 467th Most Traveled Person in the World. Mountain and volcano climbing: Mt Kala Pattar Nepal 4 600m, Mt Agung Bali 3 142m, Mt Orsono Chile 2 652m, Mt Etna Sicily 3 350m, Mt Fuji Japan 3 776m.
1989 Trans Himalayan Bicycle Expedition in conjunction with BBC Television and the Royal Geographical Society. Expedition leader and producer of BBC TV/RGS ‘Mick Burke Award’ winning documentary film.
1990 Author ‘Bicycle Expeditions’ published by the Expedition Advisory Centre of the Royal Geographical Society.
1986-1988 Around the World Bicycle Expedition.
Author ‘Down hill all the way’, an account of a 12 000 mile journey around the world by bicycle.
2009

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